Convertia: A case study on Google's Performance Council Board

The Performance Council Board organized by Google brought together digital marketing leaders to exchange views. Convertia participated by sharing its success story.

On the morning of January 29th Convertia was present at Google's Performance Council Board, a breakfast meeting held at the Rufino Tamayo Museum in Mexico City. The event brought together leading digital marketing companies and professionals in order to exchange trends and positive experiences in online marketing and performance.

Convertia was invited by Google as one of the success stories in performance marketing, so we were able to share our expertise in lead generation and tracking and process optimization with technology. In addition, we had the opportunity to hear firsthand the contribution of large Internet companies: executives from Google Mexico and Uber told their experience in the performance industry.

The day closed with a sharing among the attendees, where the current challenges of the sector and the innovative solutions to be developed were discussed.